Assistant Brand Manager - Western The Coca-Cola Company - Abidjan (Côte d'Ivoire)

Assistant Brand Manager - Western The Coca-Cola Company - Abidjan (Côte d'Ivoire)

Descriptif de poste

The closing date for this position is Wednesday, 23 October 2013

Support the Marketing Manager and Operations team in the delivery of long- term volume & profit flow and increase the long-term value of the brand. 

Key Duties and Responsibilities

• Supporting the marketing and Operations team (40%): Applies & executes agreed marketing plans and procedures; ensures timely implementation and tracking of key projects; implements & monitors required tracking procedures to ensure proper execution of promotional activities; aadheres to quality standards across all brand initiatives; monitors plan execution in consistency with TCCC standards; provides support to bottlers in implementation; understands and applies KO Marketing process and procedures; support development and implementation of communication initiatives; Help protect integrity of brand/trademark.
• Gathers and analyses brand performance data (20%): Monthly analysis of market share figures; quarterly analysis of BHT figures; Media schedule monitored and variances managed; Brand Health Monitor maintained and distributed; Brand History record maintained; monitor brand health; Conduct desk top research.
• Supports the management of brand budgets (20%): Monitor DME and brand KPIs on monthly bases; follow finance SAP guidelines on DME tracking
• Brand Management/administration (20%) - Manages Brand Office Administration.

Financial/Job Scope

Role has no financial accountability
Assist Brand Manager in tracking & reporting totals for: Unit cases, Gross Profit, DME, Brand Contribution, brand love

Organizational Impact/Influence

• Medium to Low Level Strategic/Operational Interaction with: Senior Brand Manager,Franchise Marketing Mgr Brand Mgr, Marketing/Operations Teams, supplier/agency account team, Bottler teams
• Nature and Purpose of the Interaction: Manage brand office administration and day-to-day issues; support the brand manager in the development and implementation of brand marketing plans to deliver sustainable system profit growth.

Supervisory Responsibilities
None

Related Job Requirements/Qualifications

Technical Skills: 

• Control Brand Office Administration
• Develop Brand Plan Inputs
• Support Communication Activities (where relevant)
• Implement Brand Promotional Activities
• Advertising and research processes
• Budgeting

General Competencies

• Drives Innovative Business Improvements
• Balances Immediate and Long-Term Priorities
• Delivers Results
• Imports and Exports Good Ideas
• Lives the Values

Required Experience

• 2 years brand marketing experience preferably in a FMCG environment.
• Preferably participates in the Graduate/recruitment programme as an assistant for 2 years.

Educational Requirements
Bachelors Degree

Cultural Diversity

• Has personal/professional skills suitable to work in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.
• Fluent in English and French

Analysis

• Business issue- – Collation & analysis at brand level across markets in geography; managing new processes and procedures
• People issues – collaboration & teamwork within a virtual team

Judgement and Decision Making

• See key duties/responsibilities

Travel Requirements
As per region 

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

Descriptif de l'entreprise

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

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